Investor Relations ... a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation.

Public Relations ... The art or science of establishing and promoting a favorable relationship with the public. Aspect of communications that involves promoting a desirable image for a person or group seeking public attention.

Market Outreach ... an effort by individuals in an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. At times revolves around a product or strategy to increase market share.